CRO Checker

Conversion Rate Optimization & Performance Checker

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Conversion Optimization Tips

1
Fast-loading internal pages for a better on-page UX
2
A visible highlight of product or service benefits over features
3
Repeated and attention-grabbing CTAs within long pages
4
Placement of proofs of trust closer to calls to action to encourage visitors
5
Use of a narrow palette of colors to make the CTA stand out
6
Easily understandable and meaningful headlines for value propositions
7
Clearing visitor doubts via modal windows with an open privacy policy, terms & conditions, and FAQs
8
Embedding a muted autoplay video in the hero section
9
Incorporation of photos with human faces in designs to elicit emotional responses
10
Use of the photos of real team members to increase the credibility
11
Asking for feedback to see website issues clearly
12
Focus on website trust and placement of trust icons
13
Resolution to broken links, images, and 404 errors
14
Presentation of the product or service, its features, and USP (Unique Selling Proposition) in a clear pitch
15
Understanding of visitor behaviors with an instant support offer via live chat
16
A/B testing and use of popups as a lead magnet and conversion tool
17
Up to date and professional website design
18
Tracking and recording of user videos to see visitor behaviors on a website
19
Conversion of visitors through an effective retargeting
20
Use of scarcity, urgency, and FOMO triggers to move visitors down the sales funnel
21
Correct usage of spelling and grammatically error-free copy
22
Incorporation of multi-step forms rather than long forms
23
Display of the logos of suppliers and partner companies to increase trustworthiness
24
Including endorsements from high-profile clients for a positive approach to the brand
25
Effective use of onboarding to guide and lead visitors into conversion
26
Prioritization of speed and readability with the use of AMP pages
27
Provision of personalized and related recommendations while browsing
28
Clear and informative About Us page for credibility
29
Easy-to-follow navigation structure allowing to find anything within 3 clicks
30
Use of easily-noticeable and clear confirmation and error messages
31
Scannable copies with short paragraphs, bullets, and lists
32
Utilization of ‘you-centric’ copies to make the product more about the customers
33
Uncluttered and easy-to-navigate homepage design
34
Clearly visible and highlighted value offers that drive clicks